Repositioning its practice to align with the dynamic changes of the ever evolving society, George Etomi & Partners (GE&P) a leading law firm in Nigeria has rebranded its practice.
According to the firm’s statement to this effect, “every brand gets to that point in its emergence where there is a need for redefining and repositioning based on dynamic changes of our ever evolving society.” “As a brand, George Etomi and Partners (GEP) has hit a pivotal stage in its existence, hence, a transition has become inevitable.”
As part of its rebranded identity the firm also unveiled a new logo which was described as follows:
This logo is very symbolic and it tells a story:
The horizontal lines between the alphabets represent the “People”. The firm comprises of budding lawyers with versatile experience that cut across different sectors in the profession on the one hand and our prospective and existing clients who have been nothing short of amazing on the other hand.
The intertwine of the borders featured on the logo represent both “local and international legal representations” carried out by the firm. It signifies legal projects, briefs and solutions proffered to challenges facing the industries and sectors of economy.
The font used depicts “Excellence” which is exuded in the manner in which the Firm offers legal services to its clients with dedication, passion and panache that always put the clients in a better situation than they were.
The choice of the colors, Gold and Army Green, symbolizes royalty, loyalty, strength and youthfulness. Our founding partner George ETOMI is an ardent believer in the youths and young adults which is why the Firm is so invested in providing support and opportunities to young adults of the Nigerian population.
We look back today and it’s been 37 years of grace, grit, resilience and results
George Etomi & Partners was established in Lagos in 1984, and has rapidly grown to become one of the foremost commercial law firms in the Nigeria with offices strategically located in Lagos, Abuja and Port Harcourt.
The unveiled logo:
